<p>If you are putting together a solid marketing strategy, don&#39;t forget about adding images to your website. We cannot deny the importance of photos in the here and now. According to statistics, articles containing photos attract a lot more views than the ones that are posted without images. Without any doubt, images are quite attractive and make your website full of colors. In this article, we are going to talk about some common mistakes that you must avoid when hosting images on your website. Read on to find out more.</p>
<h3 id="1-reduce-image-size">#1: Reduce Image Size</h3>
<p>Most visitors don&#39;t wait more than 3 seconds for the images to load on their laptop or desktop computers. And they don&#39;t wait more than 5 seconds when using their mobile phones. So, if your images take longer than 5 seconds to launch on these devices, you may lose a lot of prospective customers.</p>
<p>So, what you need to do is reduce the size of the images to 700KB maximum. Using an image compression service like <a href="https://compressimage.io/">compressimage.io</a> is easiest way to reduce file size, without effecting quality. This will allow images to load much faster regardless of the device users are using.</p>
<h3 id="2-descriptive-file-names">#2: Descriptive File Names</h3>
<p>A default filename for an image might look something like: IMG_1234.jpg. The problem with default filenames is that they tell Google anything about your content. After all it’s just a bunch of numbers and letters that offers no real information or meaning.</p>
<p>It&#39;s best to answer the question: What are we looking at? Google reads your image filenames to make sense of the content and this small factor can help you out in a big way. It’s also a good idea to use keywords in your image filename because this tells Google that you want to rank for this term.</p>
<h3 id="3-add-alt-tags">#3: Add Alt Tags</h3>
<p>When adding photos, don&#39;t forget to add alt tags. Alt tags are added to images in HTML, to describe their content and context on the web page. The alt tag also appears within the image container when the media file can’t load or display properly. If you want your websites to achieve higher rankings in major search engines, make sure you add an informative description.</p>
<p><img src="/uploads/alt-tag.jpg" alt="A screenshot of an example of an alt tag" title="Alt tag example"></p>
<p>The description should be in English for all of the photos. And don&#39;t make the mistake of adding too many keywords or phrases as it will hurt your search engine rankings.</p>
<h3 id="4-use-the-right-file-extension">#4: Use The Right File Extension</h3>
<p>Make sure your website contains the right type of image files. These days, you can create images in different formats to cover your needs. However, the most common extension is JPG, JPEG, and PNG these days. The PNG is an ideal choice if you want your photos to maintain the quality regardless of how many times you edit and save them.</p>
<h3 id="5-dont-use-distorted-images">#5: Don&#39;t Use Distorted Images</h3>
<p>Image distortion is another common problem that you may face as for as editing images is concerned. Make sure that your images are not stretched. You should always work with the original version of your desired photos. In Photoshop, you can use the preview feature to make a comparison between different versions of the photos.</p>
<p><a href="http://EzineArticles.com/?5-Mistakes-to-Avoid-When-Adding-Images-to-Your-Site&amp;id=10537032">Article Source</a></p>


In this article, we are going to talk about some common mistakes that you must avoid when hosting images on your website.

5 Ways to Optimize Images on Your Site

<p>WordPress is the most used open-source CMS or Content Management System, used by more than 75 million websites now. The CMS is free to install and use, has a simple and easy to manage interface, is highly flexible, SEO-friendly, and comes with thousands of in-built themes, plugins, and extensions. The huge community support of WordPress is also a reason why developers prefer using this platform for website development especially when it comes to building engaging and secure e-stores. And this myriad of benefits of the platform has made business owners choose to work with a WordPress developer over the other available web development platforms. </p>
<p>Here are the reasons why WordPress stands out to be the best choice for website development. </p>
<h2 id="wordpress-is-an-open-source-platform">WordPress is an open-source platform:</h2>
<p>WordPress can be installed and used for free. There are no costs associated with installing, downloading, and upgrading it. Also, the source codes can be easily accessed at any point in time. There are thousands of free plugins available in WordPress as well. Furthermore, WordPress involves less setup, maintenance, and customization costs as compared to the other CMSs like Joomla and Drupal. </p>
<h2 id="wordpress-is-seo-friendly">WordPress is SEO-friendly:</h2>
<p>All business owners desire to see their websites on top of the search engines and have a high ranking. WordPress is an SEO-friendly platform, which ensures a high ranking of the websites on the SERPs. It also means you can get an optimised site with this CMS. Also, the clean coding structure of WordPress, high-standard codes, responsive, and logical web design features of the CMS make the search engines have a higher level of preference for WordPress. With this platform, you can give each and every page and post of your website a unique meta tag, meta title, meta keyword, and meta description, thereby, allowing more precise optimisation. </p>
<h2 id="customization-is-easy-with-wordpress">Customization is easy with WordPress:</h2>
<p>WordPress is a popular CMS and one of the main reasons for this is its easy customizability and high flexibility. The customizable themes and the other customizable features of the CMS also allow WordPress developers and designers to create and also modify the layouts and themes as per the business needs. </p>
<h2 id="huge-community-support">Huge community support:</h2>
<p>WordPress has got huge community support and this makes it a favourable choice for the developers. Whenever the developer gets stuck with any challenge or complexity during the WordPress development process, there&#39;s always an expert from the community to help the developer to resolve the issue. </p>
<h2 id="availability-of-a-wide-range-of-themes-and-plugins">Availability of a wide range of themes and plugins:</h2>
<p>The availability of a wide range of themes and plugins in WordPress also makes it a great choice. There are plenty of both free and paid themes and plugins that developers can use as per the business needs to enhance the site functionality and to offer a more personalized experience to the site visitors or customers. And the best thing is that most of the WordPress themes are responsive and customizable as well. And there&#39;s a plugin for almost every functionality a good website would need. The plugins make it easy to implement the required functionalities to the site. Developers can just pick the right plugin and can install and activate it for use. </p>
<h2 id="a-simple-host">A simple host:</h2>
<p>WordPress can be set up easily on any web host. Most of the hosting plans need single-click installation or are pre-installed. This also means that customers get full freedom to choose the host for the website. They can find the fastest and affordable hosting provider of their choice and can even set up the same for their WordPress websites. </p>
<p>Apart from these, WordPress is a highly secure CMS, which again makes it a reliable option for eCommerce businesses. And with these benefits, the platform stands out to be the best choice for website development especially for building eCommerce sites. </p>
<p><a href="https://venti.codes">Venti Web Design &amp; Development</a> is a dedicated developer that is ready to build the website you need today. </p>
<p>Article <a href="http://EzineArticles.com/?Reasons-Why-You-Should-Choose-WordPress-For-Website-Development&amp;id=10538826">Source</a></p>


WordPress is the most favoured web development platform especially when it comes to eCommerce site development. Here are the major reasons to choose a WordPress developer to get your site built.

Reasons Why You Should Choose WordPress For Website Development

<p>The process of selecting an ecommerce platform is considered, by many firms, to be the cornerstone of their business. That&#39;s just right! Building an eCommerce website is not difficult now, but your business will suffer quickly if you start with the incorrect eCommerce platform. In this post, we&#39;ll go over some of the most important aspects of best ecommerce platforms as well as the finest eCommerce platforms.</p>
<p>Let us have a look at the top ecommerce platforms so that your business grow in the right direction:</p>
<h2 id="shopify">Shopify</h2>
<p><a href="https://www.shopify.com/">Shopify</a> is one of the most widely used best free ecommerce platform systems worldwide. A web application allows you to quickly and simply establish an online store using one of the many accessible templates. You can modify those templates to meet your online retailer&#39;s demands, or you can create your own store&#39;s design.</p>
<p>Because Shopify accepts a wide variety of credit cards, you won&#39;t have to worry about payment conflicts in your business. Shopify also features level 1 PCI compliance and 256-bit SSL encryption for security, so you can be certain that your customers&#39; and store&#39;s data is protected.</p>
<h2 id="magento">Magento</h2>
<p><a href="https://business.adobe.com/products/magento/magento-commerce.html">Magento</a> is one of the world&#39;s most popular online platforms for business. Although it is also well-known for being extremely difficult to use, this platform offers a number of advantages that make it deserving of being at the top of this list. Furthermore, the release of Magento 2 has elevated the platform, allowing numerous suppliers to build more effective solutions for B2B eCommerce businesses.</p>
<h2 id="3d-cart">3D cart</h2>
<p>In its 20-year history, <a href="https://www.shift4shop.com/index2.html">3DCart</a> has serviced over 22,000 online businesses with its sophisticated and secure ecommerce platform. The company&#39;s mission is to assist online retailers in creating websites that rank higher and sell more. 3Dcart includes over 200 built-in features, 50 free themes, SEO tools, and over 100 payment processors to choose from. The platform includes user-friendly features, mobile-friendly designs, up-to-date SEO standards, and marketing eCommerce tools to help your business convert more customers and boost conversion rates.</p>
<h2 id="bigcommerce">BigCommerce</h2>
<p><a href="https://www.bigcommerce.com/">BigCommerce</a> is well-known for being the world&#39;s most popular cloud eCommerce platform. The platform&#39;s cheap total cost of ownership and extremely versatile APIs are additional well-known features.</p>
<p>BigCommerce offers a complete set of ecommerce solutions with a wide range of features and choices. It allows your shop to interface with most of the needed ecommerce systems right out of the box. This platform may be used by businesses that serve both B2B and B2C clients since it makes it easy to generate separate pricing lists or catalogs for different customer groups.</p>
<h2 id="woocommerce">WooCommerce</h2>
<p><a href="https://woocommerce.com/">WooCommerce</a> is a free Wordpress plugin that allows merchants to easily convert their Wordpress sites into online stores and provide extra premium features and integration possibilities to improve the shopping cart&#39;s operation.</p>
<p>This open-source platform is perfect for small businesses with limited Wordpress development resources since it is simple to configure. WooCommerce maintains PCI compliance and protects interactions between your customers and your server with its secure payment processor.</p>
<h2 id="salesforce">Salesforce</h2>
<p><a href="https://www.salesforce.com/products/commerce-cloud/ecommerce/">Salesforce</a> is well-known for its customer relationship management (CRM) software. With the world&#39;s first CRM accessible with Einstein AI, the firm promises to be able to help you build client relationships and develop.</p>
<p>Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based eCommerce platform that caters to B2C and B2B merchants. It&#39;s a component of Salesforce&#39;s product line. As a result, it combines various CRM and marketing services, allowing you to develop your business while still maintaining a positive client connection.</p>
<h2 id="squarespace">Squarespace</h2>
<p><a href="https://www.squarespace.com/ecommerce/designs-that-sell">Squarespace</a> is a user-friendly platform that allows anyone with no technical experience to build websites. This all-in-one platform provides you everything you need to operate and build your company website, whether you&#39;re a newbie or an established brand. They provide hosting in all accessible packages and give various features and tools for developing an eCommerce website.</p>
<h2 id="yokart">Yo!Kart</h2>
<p><a href="https://www.yo-kart.com/">Yo! Kart</a> is a robust multi-vendor ecommerce platform that runs on its own. Yo! Kart is ideal for entrepreneurs that want to launch online markets comparable to Amazon, Etsy, or eBay. 1000+ firms, including startups, enterprises, and Fortune 500 organizations, have used the platform.</p>
<h2 id="volusion">Volusion</h2>
<p><a href="https://www.volusion.com/">Volusion</a> is an all-in-one eCommerce solution that allows you to establish, maintain, and extend your online store quickly. It has been in the business for over two decades. With numerous useful features and easy functioning, the platform allows users to create online businesses.</p>
<h2 id="wix">Wix</h2>
<p><a href="https://www.wix.com/ecommerce/website">Wix</a> is one of the most user-friendly eCommerce systems, offering simple ways to create a full-fledged website with serverless computing and no code. With low price, 72 free themes, and a very simple setup, it&#39;s the perfect match for fresh new online shops.</p>
<p>Starting an ecommerce business is not as easy as you think. It involves several complex steps and requires you to take crucial decisions at the right time. Let <a href="https://venti.codes/contact">Venti Web Design &amp; Development</a> serve you as a complete resource and guide you in the right path, from designing your website and finding a product to sell to launching the store and establishing success online.</p>
<p>Source: <a href="http://www.articlesfactory.com/" title="Free Articles">Free Articles</a> from ArticlesFactory.com</p>


Building an eCommerce website is not difficult now, but your business will suffer quickly if you start with the incorrect platform. We'll go over some important aspects of the best ecommerce platforms.

10 Best Ecommerce Platforms in 2022

<p>To take a business on top, it is important to have a clean and professional website. To succeed on an online platform, every company should have a website. People have become active on the internet and spend most of their time on computers and mobile. With an effective website development, it becomes easy to catch the potential customer and drive a heavy traffic to the website. A website shows the nature of your business along with the services offered by any company. With the help of a site, it becomes easy for the customers to understand a business. For a fruitful online presence and website design, a business can get the services of website development companies to create a professional and attractive site.</p>
<p>What types of services are offered for a web design?</p>
<h2 id="latest-customized-website-designs-are-offered">Latest customized website designs are offered</h2>
<p>Many companies offer the latest site designs to boost a business. Stunning website designs have been created for the clients to make it more attractive. Design, content, images and graphics, everything is a job for web developers. Customized designs have been created with additional features according to the needs of the clients.</p>
<h2 id="seo-friendly-websites">SEO friendly websites</h2>
<p>For the purpose of internet marketing, it has become a trend to develop SEO friendly designs. The designs have been created with added features of SEO and compatible with other browsers.</p>
<h2 id="can-create-a-new-design-for-your-old-website">Can create a new design for your old website</h2>
<p>If you want something new for your site, it is the perfect time to change the old design and try new and customized designs for your site. The services have been offered according to the recent technology standards.</p>
<h2 id="websites-for-different-businesses">Websites for different businesses</h2>
<p>They are designed according to the nature of the business. Mobile friendly websites have been created for E-commerce businesses. Website development companies offer reliable and solutions for the different demands of the customers.</p>
<h2 id="hosting-services-for-a-website">Hosting services for a website</h2>
<p>Many companies provide hosting services to manage the website on a single server by the third party. These services are provided to keep the website updated and visible for the customers. Appropriate plans have been offered for website hosting services.</p>
<h2 id="website-maintenance-services">Website maintenance services</h2>
<p>Apart from the website creation, maintenance services are provided on the website. The web design companies keep updating new features on the website to make it visible. Support and guidance have been provided to manage the website by the business owners. All the website related issues are handled by the professionals.</p>
<p>Venti Web Design &amp; Development offers <a href="https://venti.codes/">web design</a> services at affordable prices. For more details, <a href="https://venti.codes/contact">get in contact</a>.</p>
<p>Article Source: <a href="https://ezinearticles.com/expert/Will_Ferrell/1383074">https://EzineArticles.com</a></p>


To take a business on top, it is important to have a clean and professional website. With an effective website development, it becomes easy to catch the potential customer and drive a heavy traffic to the website.

Why Choose a Web Design Company for Website Development

<p>It's now as important - and sometimes even more so to have a successful online presence than it is to have a successful offline presence. Even the smallest web design mistake can ruin the experience for your customers, which could end up costing you a significant amount of money.</p>
<br>
<h4>Purpose of Creating the Website</h4>
<br>
<p>When a website is built with a purpose in mind, this will let businesses have clearer goals that will enable them to improve the whole planning process. Website projects have different goals including building traffic and improving communications between a brand and its target audience.</p>
<p>Prior to developing a website, it is crucial to know the exact purpose of the website. Businesses should also know the best way to set goals and create a website that meets this ultimate purpose. These important things to consider will help them create a focus and support the whole project.</p>
<br>
<h4>Web Design and Layout</h4>
<br>
<p>The way a website is designed, in terms of UI and UX, psychologically affects the way people respond. There is nothing better than a remarkable online user experience. When a website is being developed, one vital factor to keep in mind is creating an appealing design. Clean, quality designs allow viewers to focus on valuable content displayed and the brand's essence.</p>
<br>
<h4>Typography</h4>
<br>
<p>It is very important to understand the typography fundamentals for a website. Texts that are extremely big or small can have an effect on the viewers' response to them. Fonts should be given close attention, choosing one that directly draws the target audience without compromise to the brand's purpose.</p>
<br>
<h4>Security</h4>
<br>
<p>A lot of websites fall prey to hackers either because of ignorance or poor maintenance. Any website can become a victim of several threats including malware and viruses, among others, particularly due to the latest advancements in technology and constant updates that make websites open to many, different risks.</p>
<br>
<h4>Performance and Speed</h4>
<br>
<p>Even if websites have great content, visitors can be discouraged when they are slow due to functionality errors. An optimized website that functions fast can benefit from the following: increase in returning visitors/customers, higher search result ranking (that has an effect on traffic) plus efficient mobile performance. These should always be considered before building a website to make sure of an overall effective performance.</p>
<br>
<h4>Target Market</h4>
<br>
<p>It is also important for businesses to know their target market and customers' requirements to build a website that addresses their needs. For instance, a website designed for fashion enthusiasts is far more different than a site built for engineering professionals. A clear understanding of the market specifications will give a clearer picture of the web design, colors, style theme, layout, call to action and content strategy.</p>
<br>
<h4>SEO and Important Plugins</h4>
<br>
<p>SEO is among the most important aspects of a website. Even with great content and other smooth functionalities, everything will be pointless if SEO is not given importance. Creating a website that has a clean SEO code will make it easier to be visible to the target audience.</p>
<br>
<p>Are you interested in a quality designed and built website? <a href="/contact/">Get in touch with us today!</a></p>
<br>
<small>
Article Source: <a href="https://EzineArticles.com/expert/Karina_Popa/1432444" target="_new">https://EzineArticles.com/</a>
</small>


When a website is built with a purpose in mind, this will let businesses have clearer goals that will enable them to improve the whole planning process.

Important Factors to Consider When Creating a Website

<p>Websites are the way of the world for small businesses. Your website puts you on the digital map. From search engine traffic, to curious customers out scouring the net, a website ensures you are seen by potential customers. Take a look at these proven reasons your brand needs a functioning model.</p>
<p>&nbsp;</p>
<h4>1. 30% of consumers trust businesses that have a website.</h4>
<p>&nbsp;</p>
<p>In this digital age, a website is one of the most powerful marketing tools. People in the US spend more than 20 hours online every week and use their mobile devices 5 hours a day. Nowadays, companies are expected by consumers to have an online presence (which includes a website). To them, companies that have a website look professional and trustworthy.</p>
<p>&nbsp;</p>
<h4>2. Visitors search online for businesses that offer the products/services they need.</h4>
<p>&nbsp;</p>
<p>For small businesses, one benefit of having a website is to be found by consumers who are looking for their products/services. For this reason, a lot of companies invest in a website that has search engine optimization or SEO: 97% of users search online to look for a local business and 93% of experiences on the web start with a search engine.</p>
<p>Surprisingly, Google has 3.5 billion searches on a daily basis and as of now, someone in the locality is searching for the product/service being offered by a particular company. However, it turns out that somebody else - not you - is getting the business.</p>
<p>&nbsp;</p>
<h4>3. Most consumers look for businesses and engage with them through their website.</h4>
<p>&nbsp;</p>
<p>65% of consumers use the website of a company to engage with the business. That is quite a big percentage. In addition, 93% of experiences on the web start with a search engine so companies should try to figure that out.</p>
<p>One more good reason for businesses to have a website is that based on a research, before consumers decide on purchasing, they use about three sources, in which 30% automatically strike a business considering they have no website.</p>
<p>&nbsp;</p>
<h4>4. 75% of consumers admit that they judge the credibility of a company based on their web design.</h4>
<p>&nbsp;</p>
<p>When companies do not have a website, consumers tend to doubt them. As a matter of fact, in 2019, 75% of consumers admit that they made judgements on the credibility of a company based on their web design. People will most likely do business with companies they consider trustworthy and they are able to check a company's credentials, awards and reviews by means of a website.</p>
<p>It doesn't mean though that a company can just go for any website design. If it has poor quality, it will not help. It only takes 10 seconds to make an impression on visitors and tell them what the business offers. Then, visitors will either stay longer or leave.</p>
<p>&nbsp;</p>
<h4>5. This is a way for consumers to get the answers they need immediately.</h4>
<p>&nbsp;</p>
<p>This is particularly true when it comes to B2B companies. People are directed to a site that tells them what they need to know. Also, they like instant gratification, meaning, when visitors land on a website, they expect their questions to be answered immediately like within 3 seconds:</p>
<p>&nbsp;</p>
<ul>
<li><strong>&bull; What is the business all about?</strong></li>
<li><strong>&bull; What does it do and offer?</strong></li>
<li><strong>&bull; How can they contact the business?</strong></li>
</ul>
<p>&nbsp;</p>
<p>This is a fast-paced world, where consumers want to get the information they need instantly. This means a company's website should have the answers to the above mentioned questions without the need for them to scroll down the page.</p>
<p>&nbsp;</p>
<h4>Let's Build a Site</h4>
<p>Are you interested in making a website, but not sure where to take your first step? I have a solid experience in building websites - <a class="normal-link" href="/contact" aria-invalid="true">connect with me</a> and learn more!</p>
<p>&nbsp;</p>
<p><span style="font-size: 8pt;">Popa,&nbsp;Karina&nbsp;"5&nbsp;Reasons&nbsp;Your&nbsp;Business&nbsp;Needs&nbsp;a&nbsp;Website&nbsp;Today."&nbsp;5&nbsp;Reasons&nbsp;Your&nbsp;Business&nbsp;Needs&nbsp;a&nbsp;Website&nbsp;Today&nbsp;EzineArticles.com.&nbsp;<a href="http://ezinearticles.com/?5-" aria-invalid="true">http://ezinearticles.com/?5-</a>&shy;Reasons-&shy;Your-&shy;Business-&shy;Needs-&shy;a-&shy;Website-&shy;Today&amp;id=10264328</span></p>


Consumers trust businesses that have a website. In this digital age, a website is one of the most powerful marketing tools.

5 Reasons Your Business Needs a Website Today

<p>So what are the important social media trends to implement in 2022? Well, let’s hear from the horse’s mouth. Trish Carey, Marketing Director at SellerEngine Software sums it up with these killer tips.</p>
<h2 id="love-your-audience-and-make-them-happy">Love your audience and make them happy</h2>
<p>Social media is all about building a relationship. If you don’t love your audience, they’re not going to love you back or become loyal to you. This is 2022 and the top priority of marketers should be on how to improve engagement and responsiveness with followers. Staying timely and authentic is really good, says Jasmine Sandler, CEO of JS media.</p>
<blockquote>
<p>“In other words, maintaining a quick response to customer’s questions, complaint or issues is a good way to show brand loyalty to customers. “ According to Sandler.</p>
</blockquote>
<p>Smart business owners now understand that directly interacting with users in their social media platform is the best way to go instead of just directing them to a website for traffic and visibility.</p>
<blockquote>
<p>“Predictably, in coming years, the scale of social media interaction may shift from the typical 1: many people style to the 1:1 style”, she said. No matter how large a brand is, customers always expect a more personal relationship.</p>
</blockquote>
<h2 id="tell-inspiring-stories-and-relate-with-customers-emotions">Tell inspiring stories and relate with customer’s emotions</h2>
<p>2022 will be a year of inspiration on social media, Says the Assistant Editor of Search Engine Journal, Anna Crowe. A story creates a special relatable bond between a brand and the audience. Sure, that’s more work for brands and marketers because they have to tell good stories.
You have to tell stories that relate to the reader’s situation or mind, not one that talks about your brand. So how will you find content that appeals to users? Look for trendy posts on social media and turn them into an article. For example, you can convert one of your Facebook live videos into articles, listicles or other forms of content.</p>
<h2 id="video-is-2022">Video is 2022!</h2>
<p>Yes. You heard that right. Video is becoming a social media trend again. Brands and businesses must implement a video strategy. You don’t just post native videos. This is 2022. You’ll need to create highly interactive yet short videos. Start by creating a 30-60 seconds for stories. Always repurpose your content whenever you can. Make the first 10 seconds super interesting because no matter how engaging, lively, and informative your content is, some people may not watch to the end.</p>
<h2 id="tiktok">Tiktok</h2>
<p>Tiktok is one ofthe most popular platforms in 2022. It is an app where you can create short videos, select effects, latest sounds and hashtags. It is not too late to jump on this wagon. The cool part is you can create a video in seconds and share it across other social media platforms. Businesses started last year and in 2021 have gained millions of followers.</p>
<h2 id="content-made-for-mobile">Content made for mobile</h2>
<p>It’s important to dish out great content that is beautiful, fluid, and well interactive for mobile users. All of your content on social media must always accommodate a mobile user. For instance, if you want them to click on a link, make sure the link is specially designed for mobile.</p>


It’s never too late to reassess your social media trend and find ways to improve your strategy. Like other channels of digital marketing, social media is shooting off the roof. Social media trends such as technology, social media platforms, and people’s behavior are rapidly changing.

Social Media Trends That Every Business Owner Must Know in 2022

<p>Perhaps one of the greatest challenges that owners of small businesses need to deal with is having and maintaining a website. What makes it even harder is the unlimited options available, and the costs involved that may range from affordable to very steep prices that they cannot make sense of.</p>
<p>Professional web designers should aim to create a website that can effectively draw in more relevant traffic to the site, generate additional leads and reduce the issues that users might encounter as they navigate through the web pages for whatever reason or need they may have.</p>
<p>Here are some tips they could take into consideration so that their small business website could catch the interest of viewers and in turn, get the impact they desire:</p>
<h2 id="clutter-free">Clutter Free</h2>
<p>The website of small businesses should be attractive but simple in design. Viewers may feel overwhelmed if the website looks too complicated or includes a lot of information. A clean, simple design looks more professional. Viewers should always have a pleasant experience every time they visit a website.</p>
<h2 id="the-website-should-easily-be-found-by-google">The Website Should Easily Be Found by Google</h2>
<p>Top search engines like Google will be able to easily index a small business website if it is clutter free, has clear content, proper URLs, sitemap and makes use of relevant keywords. In addition, a small business web design should have a basic SEO at the least. For this reason, it is vital to hire the services of a good CMS to create and maintain a website.</p>
<h2 id="mobile-friendly">Mobile Friendly</h2>
<p>Since Google announced about its mobile-first index, it is a must for small businesses to get a responsive web design. This means that the website will adjust to the devices it is viewed on. However, this does not necessarily make it mobile friendly. Small business owners should see to it that visitors have a user friendly experience on whatever device they use.</p>
<h2 id="inbound-leads">Inbound Leads</h2>
<p>A small business website should be able to get as many inbound leads as it can. It is normal for people to search for products, compare them and their prices before making any purchases. This time should be used in getting their email addresses. This way, businesses can send them information and will be able to assess the time when they are ready to buy. They should refrain from being too persistent so that potential customers would not get turned off.</p>
<h2 id="visible-contact-details">Visible Contact Details</h2>
<p>Some web design companies have a tendency to overlook this but they should make sure that contact details can easily be seen. It is best to display such information like the email address and phone number on prominent locations like the top and bottom of all pages. There should be a &quot;Contact&quot; page at the last part that contains the company&#39;s contact numbers, physical address, email address, map with directions as well as its operating hours.</p>
<h2 id="professional-branding">Professional Branding</h2>
<p>Small businesses should choose a website design company that will create a website that looks professional and is consistent with their brand. They should also make use of colors that stand out in their brand logo. They should stick to only one or two fonts, using them consistently all through the website. They should choose graphics plus images that go well together as well as enhance the website.</p>
<p>Do you need quality web design for your next business website? <strong><a href="https://venti.codes/contact">Contact us</a></strong> and learn more about how we can create your website!</p>
<p>Source: <a href="http://ezinearticles.com/?Web-Design-Tips-for-Small-Businesses&amp;id=10240589">http://ezinearticles.com/</a></p>


Web design is important in getting new customers and SEO.

Web Design Tips for Small Businesses

<p>Technology is always changing. Websites are more frequently being viewed on mobile devices and tablets. Social media
    and community interaction are shaping the way websites should function and look.</p>
<p>Redesign isn't all about changing the look or feel of a website but more the functionality of the site. Problems with
    presentation, speed, and the ability to update are prompting website redesign on a daily basis.<br></p>
<p>These are some factors that most often lead to businesses redesigning their websites:</p>
<h4>Responsive Web Design</h4><br>
<p>Responsive design means creating a website that will size the content, images and structure on any platform. When a
    user looks at a website on their desktop they will get the full view of the site creating easy reading, minimum
    panning and resizing. On a tablet or smartphone the same site will retract to fit the smaller screen.</p>
<p>Responsive design allows you to have one website instead of having multiple sites for various devices or worrying
    about whether your website runs properly on any of the many mobile devices. It is flexible because it is based on
    the size of the screen and not specific devices.<br></p>
<p>Case studies have found that having a responsive design will give you significantly better conversion rates. If your
    customers cannot experience your website properly on the device they are using it will cost you lost revenue.<br>
</p>
<blockquote class="axil-quote">Redesign isn't all about changing the look or feel of a website but more the
    functionality of the site. </blockquote><br>
<h4>Search Engine Optimization (SEO)</h4><div><br></div>
<p>Showing up on search engines is paramount to your websites success.<br></p>
<p>Take a few keywords and keyword phrases that come to mind when you think of your business and go to Google. Put these
    keywords in the search box. What are the results you get? Is your website in the list of results? Is your business
    nowhere to be found or worse yet, do you find all your competitors in the list instead?<br></p>
<p>That's really bad news. If visitors can't find your website in a search engine, then your website either needs a
    major overhaul or is not really worth having at all.<br></p>
<p>If your website is not showing up in search engine results it is time to contact a web developer with SEO experience
    to have your coding elements analyzed and your website redesigned.<br></p>
<br>
<h4>Your Website Takes too Long to Load</h4><div><br></div>
<p>According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or
    less, and they tend to abandon a site that isn't loaded within 3 seconds. 79% of web shoppers who have trouble with
    web site performance say they won't return to the site to buy again and around 44% of them would tell a friend if
    they had a poor experience shopping online.</p>
<p>Not only does this mean you're losing conversions from visitors on your site, but also magnifying that loss by
    missing out on their friends and colleagues as well. The end result - lots of potential conversions down the drain
    because of those few seconds.</p>
<br>
<h4>Decline in Visitors to your Site or High Bounce Rates</h4><div><br></div>
<p>On the Internet, a high bounce rate is the kiss of death - it is a sure sign that your website and marketing strategy
    need to be overhauled. Web analytic tools can be used to better understand and analyze the success of your marketing
    campaigns to measure everything from time spent on site to cost per engagement. The bounce rate is one metric you
    cannot afford to ignore, as it measures how effectively your website is performing with visitors.</p>
<p>By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these
    users "bounce"? It's probably an indication that your site isn't providing the information the user is seeking, the
    site could be taking too long to load or is confusing to navigate, or perhaps there's a larger disconnect between
    your site and your users.<br></p>
<p>A redesign incorporating these design tips can make all the difference:<br></p>
<ul>
    <li>Clear navigation - if a user can't find what they're looking for, they will leave.<br><br></li>
    <li>Clear purpose and call to action on the landing page - visitor confusion is one of the biggest causes of a high
        bounce rate.<br><br></li>
    <li>Third-party content and widgets - they increase load time and weigh down the site.<br><br></li>
    <li>Easy to read content - a lot of browsing occurs on mobile devices and smaller screens so font size and contrast
        must be a big consideration.<br><br></li>
    <li>Invest your money in a responsive design, which will adapt to any screen size and optimize the user experience
        for
        everyone.</li>
</ul>
<br>
<h4>Parts of your Site are not Functioning Properly</h4><div><br></div>
<p>Does your website have areas that appear broken or errors like "404 not found" elements? It may be easy to fix this
    issue but it could also be a sign of a much bigger problem. Your site is being mishandled or is disorganized. The
    solution to this problem is implementing a content management system so that your not losing pictures or creating
    broken links due to improper management of your site.<br></p>
<p>If your website is full of broken links, errors ,and missing images then it is time to consider a complete website
    redesign. Potential clients will get a negative impression from a website that contains many broken parts. The
    impression is that if you do not fix your site then you probably won't correct any issues that they might come
    across with your product or business. So they are likely to move on to the next search result who is probably your
    competition.<br></p>
<p><br></p>
<h4>Updating your Website is a Headache</h4><div><br></div>
<p>An updated website keeps visitors coming back. If you find yourself lacking time or just don't know how, this is
    probably a sign you need a website re-design.<br></p>
<p>Hiring a web developer to install a content management system (CMS). CMS empowers non-programmers to easily add new
    content, edit existing content, and update information on their website from a web browser or even a mobile
    phone.<br></p><br>
<strong>I design responsive, mobile friendly websites for businesses - Stop losing money due to bad design.</strong><br><br>
<p>If you want a better looking website and one in which we will generate leads and get more
    business, you have found the right company. Your website should be the most important piece of real estate for you
    and it's especially important in building your company's reputation, and helping build confidence in clients. <a href="/contact">Contact us today!</a><br></p>
<p><br></p>
<small>Article Source: [http://EzineArticles.com/](http://EzineArticles.com/?7-Signs-Your-Website-Needs-A-Redesign&amp;id=8709648)</small>


Technology is always changing. Websites are more frequently being viewed on mobile devices and tablets. A redesign is sometimes necessary. 

7 Signs Your Website Needs A Redesign

<p>According to studies, humans have an attention span of merely 8 seconds. Therefore, businesses have only a few seconds to keep visitors on their website. When this is not achieved, chances are, visitors will leave the web page then move on to the next website.</p>
<blockquote class="axil-quote">A website, which is well designed, is the key to capturing the attention of visitors as well as converting visitors into potential customers.</blockquote>
<p>Leading web designers and web development companies know the best way to boost conversion rate with the help of design. People who read further will also discover this technique. The following 4 web design principles and techniques will help you boost the conversion rate of your websites:</p>
<p>&nbsp;</p>
<h4>Choose a Responsive Web Design</h4>
<br>
<p>Nowadays, users visit websites on a wide range of devices other than PCs or desktops. As a matter of fact, the share of mobile traffic is even higher. In 2019, mobile traffic was dominant in the total web traffic worldwide with more than 60%. This is enough proof that responsive websites are very important. Websites that are not responsive lose a large number of audiences.</p>
<p>When a website designed for a desktop is accessed on mobile devices and smaller screens, it can be very annoying. Slow pages, poorly visible buttons and scrolling endlessly just to read text, among others, provides an unpleasant user experience, which lets users leave their site right away.</p>
<p>A responsive website gives a pleasant user experience since the layout automatically adjusts to the screen of the device being used. Therefore, when hiring a web designing company or web developers, they should be asked to make the website responsive.</p>
<p>&nbsp;</p>
<h4>Include Faces</h4>
<br>
<p>Adding faces on a website easily draws the attention of users since they convey emotions. Users empathize with faces and when it shows a certain emotion, there are more chances for consumers to connect with the website.</p>
<p>Using facial images to mirror how a user feels builds an emotional connection between a brand and user. Also, emotions can direct the decision of customers. This is a marketing strategy popularly used by a lot of advertising companies worldwide.</p>
<p>Businesses should make sure, though, that the images displayed represent their brand. In addition, stock photos should not be used.</p>
<p>&nbsp;</p>
<h4>Consistent Color, Images, Branding and Fonts</h4>
<br>
<p>A web design that is consistent in color, images, branding and fonts look more professional. When the design elements are not consistent, this can affect a brand image. A business should see to it that elements on a web page like color scheme, font size, font style and logo, among others, are consistent.</p>
<p>&nbsp;</p>
<h4>Use the Right Colors</h4>
<br>
<p>Colors can reveal a lot about a business and brand. They can easily draw the attention of potential customers and influence them into buying products/services. Within a 90 second interaction, consumers can make an initial judgment of a product, with 60% to 90% based on color.</p>
<p>Studies reveal that colors arouse various emotions in humans. Therefore, the right choice of colors in designing a website can effectively represent a brand as well as mood of a website.</p>
<p>&nbsp;</p>
<p>Do you need a skilled website designer for your next project? <a href="/contact">Send us a message</a> and learn more about Venti Web Design & Development</p>
<p>&nbsp;</p>
<small>Article Source: <a href="http://EzineArticles.com/?These-4-Web-Design-Principles-Will-Improve-Your-Conversion-Rate&amp;id=10333144">EzineArticles.com</a></small>


Businesses have only a few seconds to keep visitors on their website. When this is not achieved, chances are, visitors will leave the web page then move on to the next website.